Digital Marketing

October 2, 2024

Top 10 New Digital Marketing evolution in 2024

Digital marketing is constantly evolving, and 2024 brings several exciting trends that businesses need to embrace to stay competitive. Below is a list of the most innovative strategies reshaping the digital marketing landscape. 1. AI-Powered Personalization Artificial intelligence (AI) is revolutionizing personalization in digital marketing. By analyzing customer data, AI helps businesses predict consumer behavior and deliver highly personalized content and ads in real-time. This approach boosts engagement and improves

September 17, 2024

Traditional vs. Digital Marketing: Which is Best for Indian Businesses?

As an business founder / Marketing Team, determining the right marketing strategy is crucial to growing your brand. With the surge of digital platforms, many businesses in India are now wondering: Should we continue with traditional marketing methods or focus on digital marketing? Both approaches have their advantages, but which one suits your brand best? Traditional Marketing: A Time-Tested Approach Traditional marketing in India includes advertising through television, radio, newspapers,